News Release Details

9/20/2012

SBDC Presents, "The Benefits of Using Pay Per Click Marketing"

By Jasime Brown

Thatcher, AZ— Eastern Arizona College's Small Business Development Center will host a seminar entitled, "The Benefits of Using Pay Per Click Marketing," on Thursday, September 27, 2012, in the EAC High Tech Center, Room #124. Admission for this event is $20 per person, and can be paid in advance or at the door.

Luke Alley, seminar speaker and owner of Avalaunch Media, is an Adwords Certified Partner and Microsoft Advertising Accredited Professional. Recently, he has been consulting for Google on "Engage," a new Google program designed for Pay Per Click (PPC) Agencies.

"Avalaunch Media is home to some of the finest minds in the industry," said Kevin Peck, EAC's SBDC Director. "Their team consists of successful business owners, attorneys, MBAs, and professionals with years of experience in both the public and private sectors. We're lucky to get Luke here."

What is Pay Per Click Advertising? Pay Per Click advertising allows your company to sponsor an advertisement on various search engines, social media platforms, and high traffic websites. The ads appear in search results only when an Internet user is searching for specific target phrases.

"PPC rocks because it's a straight-forward setup, you can get results instantaneously, and you know if those results worked or not. The precision of PPC allows you to slice and dice your audience to exactly what you need. You can be nimble in your messaging and control exactly what people read and where they go to. PPC can be profitable to any company of any size if done right."

For more information about EAC's Pay Per Click Seminar or to register, contact the SBDC Office at (928) 428-8590 or email the office at SBDC.

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