News Release Details

2/16/2012

EAC’s SBDC presents “Your Media…Your Message”

By Lexi Heninger

Thatcher, AZ—Eastern Arizona College’s Small Business Development Center (SBDC) is offering a new seminar entitled, “Your Media…Your Message,” on Thursday, February 23, 2012, from 6 to 8 p.m., in the EAC Academic Programs Building, Room #109.

Presented by Dan Curtis, this seminar will teach the secrets of effective advertising in any medium. It will include information on how customers make buying decisions, the psychology of buying, and the buying cycle. Other topics include why word of mouth advertising is not enough, and a comparison of the types of media to advertise with.

“The goal of advertising is to be the first one a customer thinks of and the one they feel the best about when they need your products or services,” says Curtis. “Word of mouth advertising only accomplishes half the goal. Come to this seminar to learn how to use effective advertising practices, no matter which media you choose.”

There will be a $20 registration fee per person for this workshop. For more information or to register for “Your Media…Your Message,” contact the SBDC at (928) 428-8590 or by email at: sbdc@eac.edu.

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