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Small Business Management Course Descriptions
Explanation of Course
Description Items
(For more business courses, see Business and Business Administration)
SBM 101
Sales and Customer Service
3 credits
Offered every fall semester
Explores the importance of selling as a business activity, knowledge of the
product and customer, the sales communication process, and the specific techniques
and strategies used in selling. Also emphasizes customer service concepts
crucial to the operation of a successful business.
Course Outline in Adobe
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SBM 105
Getting Customers and Keeping Them
1 credit
Offered upon request
A course to help participants take an active role in the attraction, nurture, and maintenance of customers or clients in the very competitive twenty-first century global economy by participating in positive customer service activities. Designed for managers.
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SBM 106 
eBay as a Home-Based Business
1 credit
Offered upon request
Offered in Gila County only
This course is designed to provide students the opportunity to learn and practice the skills required to open and operate a successful home-based business using eBay and other Internet auction and resource sites. Basic familiarity with computer operations and the Internet is recommended.
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SBM 110
Introduction to Entrepreneurship
3 credits
Offered every fall semester
Introduces the entrepreneurial concepts of business management, including planning, raising capital, using business information, managing employees, and marketing products and services. The course includes the principles needed to operate a business and is designed for those who plan to have their own businesses and for those who desire to upgrade their skills in business management.
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SBM 111 
Marketing
3 credits
Offered every fall and spring semester
A study of all the business functions performed in getting goods and services
from the producer to the consumer, including understanding the customer and
designing an appropriate system of products, pricing, promotion, and distribution
to meet customer needs.
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SBM 115
Applied Market Research I
2 credits
Offered every spring semester
This course introduces marketing concepts, functions, and strategies of applied marketing in a real-time market research company. Students are given practical marketing experience while also being trained on the business methods behind them.
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SBM 121
Supervision
3 credits
Offered every spring semester
This course explores the supervisory skills needed to become a successful supervisor.
It accomplishes this objective through coverage of the principles of management:
planning, organizing, staffing, leading, and control. Students receive
hands-on experience in many situations faced by supervisors.
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SBM 201
Small Business Management
3 credits
Offered every fall semester
Introduces the fundamentals of business management, including planning, raising
capital, using business information, managing employees, and marketing products
and services. The course is oriented toward principles needed to operate a small
business and is designed for those who may eventually have their own businesses
or for those who desire to upgrade their skills in their present businesses.
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SBM 202 
SBM 211
Financial Management
3 credits
Offered every fall semester
Presents the principles of business financial management, including financial planning, understanding and analyzing financial statements, working capital management, break-even analysis, and raising capital. Emphasis is placed on using financial information for making effective business decisions.
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SBM 221
Business Ethics
3 credits
Offered every spring semester
Improving the quality of business decisions and enhancing long-term business success through understanding ethical dilemmas, moral philosophy, character development, social responsibility, organizational culture, and special issues in a global economy.
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SBM 231
Business Planning
1 credit
Offered every fall and spring semester
Prerequisite: CMP 101 or CMP 103
Develops skills for writing a business plan on computer, using word processing and spreadsheet software. All areas of a business plan will be covered, including the business market, mission statement, operations, products/services, marketing plan and financial plan.
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SBM 260
Small Business Initiative
2 credits
Offered upon request
Activity/Personal Enrichment
This 10 week 32 hour course is designed to help small business owners or operators
write a business plan that includes a comprehensive financial management plan,
along with operational and marketing strategies. Through lively lectures, small
group discussions, videos and plenty of hands-on exercises, you will develop
your marketing strategies, perform financial analysis, prepare your cash flow
statement and look at many operational issues. Course instructors come from
small business ownership experience.
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SBM 261
NxLevel Entrepreneurial Management
3 credits
Offered upon request
Activity/Personal Enrichment
NxLevel is designed to help entrepreneurs learn the skills needed to create,
develop and strengthen successful business ventures. NxLevel addresses the special
needs of the entrepreneurs by providing a practical, hands-on, common sense
approach to developing their small business-whether just starting out or ready
to grow and expand. NxLevel incorporates (1) experienced business educators,
with prominent business leaders as guest speakers for each teaching module,
(2) networking and learning opportunities with local business leaders and participants,
(3) comprehensive textbooks, workbooks, and resource guides, (4) one-on-one
business counseling and support as needed or desired, (5) learning environment
to practice creative problem solving.
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SBM 297
Workshop
1 to 6 credits
Offered upon request
Activity/Personal Enrichment
Designed to meet a variety of needs for students in Small Business Management.
SBM 298
Workshop
1 to 3 credits
Offered upon request
Activity/Personal Enrichment
Designed to meet a variety of needs for students in Small Business Management.
SBM 299
Independent Study
1 to 3 credits
Offered upon request
Activity/Personal Enrichment
Design and execution of original projects under faculty supervision.
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